Drawing on the pragmadialectical method of augmentation analysis van eemeren and grootendorst, 2004, and more particularly on its notion of strategic maneuvering, the analysis examines the confrontational strategies used by this group of experts and attempts to determine the rhetorical goals pursued by these strategic maneuvers. It takes place in all stages of argumentative discourse and. Article branding and strategic maneuvering in the romanian. Uvadare digital academic repository strategic maneuvering. Strategic maneuvering in argumentative discourse john benjamins. Analytically, three aspects can be distinguished in every strategic maneuver. These interviews have been found representative to what is required by the data of the study. Jul 10, 2015 in this essay, first the pragmadialectical theory of strategic maneuvering is explained. Special issue on strategic maneuvering in institutional.
In strategic maneuvering in argumentative discourse, a monograph van eemeren published last year, he has made clear in what ways taking. Strategic maneuvering in argumentative discourse john. In argumentative reality, the strategic manoeuvring is often carried out according to an argumentative strategy. Strategic maneuvering in argumentative discourse can be identified in the choices made by arguersrhetors regarding the three spheres of the 1 topical potential of the argumentative moves available at every stage of discourse, of the. Strategic maneuvering and appellate argumentation in.
Confrontational argumentative strategies in the discourse of. Higherorder strategic maneuvering in argumentation. This makes it necessary to situate the analysis and. In strategic maneuvering in argumentative discourse, frans h. Pdf strategic manoeuvring in argumentative discourse.
Bush maniobra estrategica y apelacion argumentativa en boumediene vs. Strategic maneuvering refers to the arguer s continual efforts to reconcile aiming for effectiveness with being reasonable. The argumentative moves produced in the process of strategic manoeuvring are to be viewed as the strategic manoeuvres resulting from this process. Therefore, for optimal dialectical and rhetorical results in an argumentative discourse, disputants have to make the best choice from the topical potential. T1 strategic maneuvering in political argumentation. Derailments of strategic maneuvering often go unnoticed because they can be very similar to sound instances of strategic maneuvering.
Then the focus is on the conventionalization of communicative practices in communicative activity types and the institutional constraints it imposes on strategic maneuvering. This model provides a description of what argumentative discourse would be if it were optimally and solely aimed at resolving a difference of opinion about the soundness of a standpoint. From the mid1970s onwards, i have seen it as part of my. Three results of adopting strategic maneuvering as a concept and analytical tool will be elaborated. Confrontational argumentative strategies in the discourse. To achieve such aims, a model is developed for the analysis of strategic maneuvering in the selected political interviews. Strategic maneuvering can account for the complexities of appellate argu mentation in the u. Pragmadialectical analysis of argumentative discourse. Strategic maneuvering in argumentative discourse in. Branding and strategic maneuvering in the romanian presidential election of 2004.
Strategic maneuvering in argumentative discourse in political. Exploiting the room for strategic maneuvering in argumentative. Higherorder strategic maneuvering in argumentation university of. Advertisement is a typical argumentative discourse. Argument by multimodal metaphor as strategic maneuvering.
What argumentation theory can teach us about commercials. Strategic use of dissociation in ethical argumentation on abortion 89 stage of the resolution process. Language users make an effort to present their strategic manoeuvres in a specific way and the analysis of the stylistic choices in actual. Together with rob grootendorst, i started studying argumentation in the early 1970s. As such higherorder strategic maneuvering played a major role in the 2003 iraq prewar discourse failure, perspicacious understanding of this particular argumentative maneuver carries practical, as well as theoretical import.
Thus, an adequate background is created for discussing, on the basis of several recent projects, pragmadialectical research of. Introduction the paper deals with the dialectical and rhetorical consequences of the use of dissociation as a. In our publications on strategic maneuvering, starting in 1998, peter houtlosser and i claimed that a full analysis and evaluation of argumentative discourse is. Strategic maneuvering in argumentative discourse consists in reconciling two simultaneous tendencies. Extending the pragmadialectical theory of argumentation by frans h. To get a better grasp of the analysis of argumentative discourse, the integrated theory extends the standard theory by rhetorical considerations, all the same maintaining the norms of the standard theory where evaluation is concerned. Pdf argumentative strategies and stylistic devices. Strategic maneuvering and appellate argumentation in boumediene v. In this article i analysedifferences in the legitimation strategies used by, and on behalf. The term standpoint is used to indicate, during the analysis, the position taken by a party in a. As such higherorder strategic maneuvering played a major role in the 2003 iraq prewar discourse failure, perspicacious understanding of this particular argumentative. Strategic maneuvering in argumentative discourse this book list for those who looking for to read and enjoy the strategic maneuvering in argumentative discourse, you can read or download pdf epub books and dont forget to give credit to the trailblazing authors.
Extending the pragmadialectical theory of argumentation, had not been published yet at the moment of completion of lewinskis study but it was available to him as a manuscript. Argumentative discourse strategic maneuvering presentational device argumentative move nigerian regime. Strategic maneuvering manifests itself in argumentative discourse in the choices that are made from the topical potential available at a certain stage in the. Strategic maneuvering in argumentative discourse argumentative discourse can only be critically evaluated in a theoretically justified way if the discourse has first been adequately analyzed.
Strategic maneuvering refers to the arguers continual efforts to reconcile aiming for effectiveness with being reasonable. Notes some of books may not available for your country and only available for those who subscribe and depend to the source of the book. Extending the pragmadialectical theory of argumentation argumentation in context by frans h. Keywords rhetoric 4 dialectic 4 strategic maneuvering 4 iraq war 4. Online video advertisement, facing numerous internet users, takes the advantages of visual mode, acoustic mode and verbal mode to achieve the argumentative target. The extended pragmadialectical argumentation theory assumes that people engaged in argumentative discourse manoeuvre strategically. Extending the pragmadialectical theory of argumentation argumentation in context. The strategic manoeuvring involved in every argumentative move manifests itself in in three different aspects van eemeren 2010. Argumentative strategies for conflict management and. As reasoned discourse to justify a view that is not yet accepted, or even rejected, argumentation is al. Notes some of books may not available for your country and only available for those. The paper seeks to show that the theory of strategic maneuvering, the most recent version of the pragmadialectical approach to argumentation, can make vital contribution to understanding how commercials are designed and defended against legal challenges. Strategic maneuvering in argumentative discourse download.
Second, strategic maneuvering is related to the various kinds of argumentative activity types in which it takes place. Exploiting the room for strategic maneuvering in argumentative discourse. Strategic maneuvering eemeren major reference works. Online video advertisement, facing numerous internet users, takes the advantages of visual mode, acoustic mode and. Extending the pragmadialectical theory of argumentation. A critical discourseanalytical and pragmadialectical perspective. This specialized type of reasoning is distinct from the activity type of adjudication identifiedin strategic maneuvering, a theory that explains the interplay between rhetorical and dialectical features of many types of argumentation. Strategic maneuvering manifests itself in argumentative discourse in the choices that are made from the topical potential available at a certain stage in the discourse, in audiencedirected framing of the argumentative moves, and in the purposive use of presentational devices. Strategic maneuvering eemeren major reference works wiley. The study attempts to investigate strategic maneuvering strategies and stages. Strategic maneuvering in argumentative discourse can be identified in the choices made by arguersrhetors regarding the three spheres of the 1 topical potential of the argumentative moves available at every stage of discourse, of the 2 audience directed framing of those argumentative moves, and finally 3.
This study deals with strategic maneuvering in selected political interviews from the pragmatic point of view represented by two interviews with. Particular types or categories of strategic maneuvering can be identified. Although these three aspects of strategic maneuvering, which. Fallacy judgments are in the end contextual judgments that depend on the specific circumstances of argumentative discourse.
A pragmatic study of strategic maneuvering in selected. A critical discourse analytical and pragmadialectical perspective. A synthetic recapitulation first, the concept of strategic maneuvering is described as a means to reconcile the simultaneous pursuit of dialectical and rhetorical aims. N2 although political argumentation is not institutionalized in a formal sense, it does have recurrent patterns and characteristics. Multimodal metaphor is usually adopted as an argument in video advertisement. Jan 23, 2010 higherorder strategic maneuvering in argumentation higherorder strategic maneuvering in argumentation mitchell, gordon 20100123 00.